In this section, we provide information about the processing of your data in connection with your visit to a social media presence operated by us within an external social media platform.

5.1 LinkedIn (Microsoft)

We use LinkedIn and are responsible for operating our LinkedIn company page. The LinkedIn company page primarily serves as a communication platform for customers, business partners, applicants, and interested parties.

We offer you the opportunity to comment on or share our posts, or to contact us via LinkedIn features (e.g., direct messages). Your posts and interactions can generally be viewed by other LinkedIn users worldwide. However, only LinkedIn itself can access the content of private message communications, e.g., for technical administration purposes.

In addition, we receive statistical reports from LinkedIn (mostly anonymous to us) regarding the usage and reach of our LinkedIn company page (e.g., page views, interactions, demographic information about visitors). The collection and analysis of this data is carried out by LinkedIn. For more information on “Page Insights,” please visit: https://www.linkedin.com/help/linkedin/answer/a547077

5.1.1 Data Controller

Various data protection responsibilities apply to the operation of our LinkedIn company page, depending on the specific data processing activities.

Joint responsibility under Art. 26 GDPR applies exclusively to the processing of personal data in connection with the creation and provision of statistical analyses (“Page Insights”) for our LinkedIn company page.

We and LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, are jointly responsible for this data processing. LinkedIn is a company of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

LinkedIn provides a joint controller agreement pursuant to Article 26 of the GDPR (“Page Insights Joint Controller Addendum”) for the processing of Page Insights, which specifically outlines the respective responsibilities for fulfilling data protection obligations. This agreement is available at: https://www.linkedin.com/legal/l/page-joint-controller-addendum

Accordingly, LinkedIn assumes primary responsibility for the processing of Page Insights data as well as for the exercise of data subject rights. We cooperate to the best of our ability in fulfilling data protection obligations and forward relevant inquiries to LinkedIn, provided they concern Page Insights processing.

For all other data processing activities related to our LinkedIn company page (e.g., publishing our own posts, responding to comments, or individual communication via messaging features), we and LinkedIn are each independent controllers within the meaning of the GDPR.

For more information on data protection at LinkedIn, please visit: https://www.linkedin.com/legal/privacy-policy

Contact the LinkedIn Data Protection Officer: https://www.linkedin.com/help/linkedin/ask/TSO-DPO

5.1.2 Retention Period

There is no fixed retention period for publicly shared content (e.g., comments, likes, shared posts). We delete personal data, to the extent possible, as soon as it is no longer necessary for the stated purposes, or restrict processing if statutory retention obligations apply.

You can delete your posts and interactions yourself at any time via your LinkedIn profile. We have no influence over the retention period of the data processed by LinkedIn.

5.1.3 Legal basis(es) for data processing

We operate our LinkedIn company page in our own legitimate interest to communicate with customers, prospects, business partners, and applicants, as well as to provide information about our company, our services, and events, Art. 6(1)(f) GDPR.
We also process the statistical analyses provided by LinkedIn (“Page Insights”) based on our legitimate interest in optimizing our corporate presentation and communication, Art. 6(1)(f) GDPR.

In individual cases, data processing may also take place for the purpose of implementing pre-contractual measures or within the framework of a contractual relationship (e.g., contacting us regarding specific services or job applications via LinkedIn), Art. 6(1)(b) GDPR.

5.2 Facebook (Meta)

We use Facebook and are jointly responsible with Facebook for the operation of our Facebook fan page. The Facebook fan page primarily serves as a communication platform for customers and prospective customers.

We offer you the opportunity to comment on our posts, leave reviews, or contact us via Facebook Messenger. Your posts can generally be accessed by anyone worldwide on the internet. However, only Facebook itself can access the content of Messenger communications, e.g., for IT administration purposes.

In addition, we receive statistical information from Facebook regarding the popularity of our Facebook fan page (e.g., number of page views, number of “Likes”). How this data is collected and processed falls under Facebook’s responsibility. You can find more information about “Insights data” at: https://www.facebook.com/business/a/page/page-insights

5.2.1 Data Controller

We and Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California, 94025, USA (operator of Facebook), are jointly responsible for our Facebook fan page. Meta Platforms, Inc.’s representative in the EU is Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

The obligations arising from joint responsibility under Article 26 of the GDPR can be found at: https://www.facebook.com/legal/controller_addendum

For more information on data protection at Meta, please visit: https://www.facebook.com/privacy/center

You can contact Meta’s Data Protection Officer here:
https://www.facebook.com/privacy/policy?section_id=13-HowToContactMeta

Familiarize yourself with the privacy settings on Facebook (Meta) and, as a general rule, only enable the cookies or data processing that you personally consider appropriate. Facebook (Meta) stores your data in user profiles and uses this data, among other things, to display personalized ads.

5.2.2 Retention Period

In principle, there is no fixed retention period for the publication of your posts, so we will delete your data once storage is no longer necessary (the data that we can actually delete ourselves) or restrict processing if there are legal retention obligations (e.g., data transmitted to our email address via Facebook Messenger).

You can also delete your posts from our Facebook fan page yourself at any time.

5.2.3 Legal basis(es) for data processing

We operate our Facebook fan page in our own interest to communicate with customers, prospects, and users and to provide information about our offers, products, and events, in accordance with Art. 6(1)(f) GDPR.

We process the statistical information provided by Facebook (“Insights data”) in our own interest to optimize our Facebook fan page, in accordance with Art. 6(1)(f) GDPR.

In individual cases, the processing of your data may also be permissible within the framework of a (pre-)contractual relationship (e.g., personal communication regarding one of our specific services via Facebook Messenger), in accordance with Art. 6(1)(b) GDPR.

5.3 Instagram (Meta)

We use Instagram and are jointly responsible with Instagram for the operation of our Instagram fan page. The Instagram fan page primarily serves as a communication platform for customers and prospective customers.

We offer you the opportunity to comment on our posts, share them, “like” them, or contact us via the “Direct Messages” feature. Your comments can generally be viewed by anyone worldwide on the internet. However, only Instagram itself can access the content of Messenger communications, e.g., for IT administration purposes.

In addition, we receive statistical information from Instagram regarding the popularity of our Instagram fan page (e.g., number of page views, number of “Likes”). How this data is collected and processed falls under Instagram’s responsibility. You can find more information about “Insights data” at: 

https://www.facebook.com/help/instagram/788388387972460/?helpref=uf_share

5.3.1 Data Controller

We and Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California, 94025, USA (operator of Instagram) are jointly responsible for our Instagram fan page. The representative of Meta Platforms, Inc. in the EU is Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

For more information about Meta’s privacy practices, visit: https://www.facebook.com/privacy/center

You can contact Meta’s Data Protection Officer here: https://www.facebook.com/privacy/policy?section_id=13-HowToContactMeta

Familiarize yourself with the privacy settings on Instagram (Meta) and, as a general rule, only enable the cookies or data processing options that you personally consider appropriate. Instagram (Meta) stores your data in user profiles and uses this information, among other things, to display personalized ads.

5.3.2 Retention Period

In principle, there is no set retention period for the publication of your posts, so we will delete your data once storage is no longer necessary (the data that we can actually delete ourselves) or restrict processing if legal retention obligations apply (e.g., data transmitted to our email address via Instagram Direct Messages).
You can also delete your posts from our Instagram fan page yourself at any time.

5.3.3 Legal basis(es) for data processing

We operate our Instagram fan page in our own interest to communicate with customers, prospects, and users and to provide information about our offers, products, and events, in accordance with Art. 6(1)(f) GDPR.

We process the statistical information provided by Instagram (“Insights data”) in our own interest to optimize our Instagram fan page, in accordance with Art. 6(1)(f) GDPR.

In individual cases, the processing of your data may also be permissible within the framework of a (pre-)contractual relationship (e.g., personal communication regarding one of our specific services via Instagram Direct Messages), in accordance with Art. 6(1)(b) GDPR.